Is Cold Email Dead?
No — You’re Just Doing It Wrong by [Your Name or Brand Here] Cold emails have a bad rap. And let’s be honest — most of them deserve it. They’re…
7 Signs You Need to Redesign Your Website
by Apex Edge You’ve invested time and money into your website — but something just feels off. Maybe traffic is down, or conversions have slowed to a trickle. You’re wondering:…
Top 10 Skills You Need as a Cold Caller in 2025 (Especially for IT & B2B Outreach)
In a world flooded with automated emails and AI-generated responses, the human voice still holds power. Cold calling isn't dead; it's evolving. Especially for IT companies, MSPs, and B2B sales…
The Importance of Human Connection in B2B Sales: Why Relationships Still Win in a Digital World
Introduction In a world dominated by automation and AI tools, it's easy to forget that B2B sales is, at its core, a deeply human process. While technology allows us to…
LinkedIn Outreach 101: Building Genuine Connections That Lead to Sales
LinkedIn outreach isn’t just about sending out connection requests—it's about creating genuine relationships.In this post, I’ll walk you through best practices, share actionable insights, and explain how to blend automation…
How to Handle Cold Calling & Rejection Without Burning Out
Cold calling is often portrayed as a numbers game, but the reality is that it takes a significant emotional toll. Constant rejection, high-pressure targets, and the need to remain upbeat…
Why AI Cold Calling Sucks (and What Actually Works)
What Is AI Cold Calling, and How Does It Work? Definition of AI Cold Calling AI cold calling refers to the use of artificial intelligence tools to automate the process…